Kepak
>Do Burgers Better
Kepak serves international markets and restaurant
operators with prime cuts of meat and ready-for-market convenience foods.
With a focus on sustainability and animal welfare,
farmers have trusted Kepak to process and market
their livestock in a respectful way for over 50 years.
To bring this expertise to life we created ‘The Future of Burgers'; a content pack covering everything operators need to “do burgers better”. The proposition supports operators in maximising their burger menu and futureproofing their businesses during the worst labour and product shortages in the history of hospitality.
Brand-neutral content builds credibility for Kepak as a go-to partner for burger menu development, the content also presented easily actionable solutions. Menu consultation, bespoke recipe creation and photography was all made available for operators to use in their own marketing and on their social channels.
Over-achieving on social media impressions and lead generation.
The work directly resulted in nearly 200 valuable new business conversations.
With the brief to raise their profile and generate leads with independent restaurants across the UK and Ireland, Omne needed to change the perception that Kepak is solely a chain restaurant supplier and highlight their products’ availability across the market.
We had to really understand exactly what the Kepak range could deliver for smaller operators and the product portfolio that would have most relevance.
Crucially, it needed to demonstrate how Kepak could support them with expert insight.