The new simplified Marston’s PLC brand went live in
January 2020 with clear overarching messaging that
unifies the business, but seamlessly breaks down with
a clear red thread to allow divisional relevance as
appropriate.

Whilst the project is still ongoing the extensive
scope has so far covered brand strategy, brand
design, photography, videography, web, social
media, internal communications, employee value
propositions and careers support to name a few.

Success lay in total immersion into
the complexities and need states of
the many parts of the business,
working hand-in-hand with a cross-
section of senior stakeholders to
really understand the richness of
Marston’s DNA.