Arla Pro

Unlocking Asia’s bakery market for Arla Pro

A key post-pandemic trend has been the growth
of the out-of-home bakery sector,
particularly in Asia Pac.
This has resulted in strong organic growth
of Arla Pro’s butter, cream, and cream
cheese portfolio in this region.

We created NEXT GEN BAKERY, a thought leadership initiative backed by insight from CGA, WGSN and Mintel, to help Arla Pro show target operators how they can benefit from the growth of out-of- home bakery.

NEXT GEN BAKERY reveals the flavours, formats and functionality trends that will drive the sector over the next five years. Supported by two leading professional bakers in the region, these trends were brought to life with recipe inspiration.

A comprehensive downloadable guide was created to drive lead generation, supported by social media assets to promote the report.

Arla Pro wanted to capitalise on this growth opportunity and drive incremental revenue through a pro-active marketing initiative. But, as a relative newcomer to the channel, the business needed to build its credentials.

Omne’s task was to shift Arla Pro’s brand positioning in this sector from being transactional suppliers of commodity ingredients, to a solutions and insights provider and culinary leader – a leader that could fundamentally help operators to grow their bakery categories.

Downloads of the report exceeded the target by over 170%.

This success of NEXT GEN BAKERY has led to its launch across other selected EMEA markets.

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